increase academy
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are you ready to feast?
inside THE BOOK...
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PART ONE
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PART ONE
You’re On The Hamster Wheel. how do you step off without breaking a leg?
Return to top- What is the trap? The ‘feast or famine freelancer trap’ is the constant cycle of attempting to finish projects while also closing the next project. It inevitably leads to burnout, stress, feeling stuck, and unhappy clients.
- It’s all about positioning. How do you get out of the trap? It’s not about more clients, or even getting paid more per client, it’s about attracting better clients through proper positioning of yourself.
- Target Higher End Clients. Competition for the top clients is less than you might think. Most of your competition is shooting for the middle or lower tier clients, ironically making it more difficult to close those deals.
- Growth Positioning. The trick is to position yourself as someone who can help grow their business instead of just another vendor or service provider. You’re competing to help them grow, not just provide them a service.
- Good clients don’t care what you do, they care about how ‘what you do’ affects their bottom line.
- Whatever it is you do, it can inevitably be traced to either increasing sales or reducing risk. That is what you’re selling. You’re not selling a ‘website’, for instance, you’re selling a ‘lead machine’.
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PART TWO
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PART TWO
The best clients...
are the ones who best understand the big picture.
Return to top- An informed buyer is the best kind of client. Specifically they need to fully grasp the power of what you do and its impact on their bottom line.
- Your job at the outset is to educate them about the project’s true potential (the big picture)... to change the discussion from ‘what you do’ to ‘why you do it’ & what’s in it for them.
- Your competition will often be completely focused on saying what the client wants to hear, you will set yourself apart by telling them what they need to hear.
- “Positioning” is all about how you present yourself, are you a ‘partner’ or just another vendor? Do you concern yourself with growing their business, or just ‘doing the next job’?
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PART THREE
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PART THREE
Partnership Paradigm.
How to double, tripple, or even 20x your pricing... and have clients happy to pay you.
Return to top- View your relationship with your client as a partnership, better yet put your money where your mouth is… get a ‘slice of the pie’ through an equity deal (profit share).
- Your worth is relative to the outcome of what you do, not the thing you do. Assuming you’ve positioned what you do as something that helps your target audience grow.
- Clearly defining the outcome (the math) your target client might expect will make it much easier to position your fee.
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PART FOUR
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PART FOUR
"Coal Calling"
The 'Zen' approach to identifying & closing high quality clients.
Return to top- Sell the right thing to the right person at the right time and you won’t have to sell at all.
- The ‘right thing’ you’re selling needs to be clearly understood by you and positioned with a huge upside to your target client.
- You have skills that can be refined and repositioned as ‘growth skills’, you just need to set aside the time to get clarity on what they are and how you can improve them.
finally, put an end to the "feast or famine freelancer trap" by attracting high-level clients that happily pay you more while micro-managing you less.
let’s make a deal shall we?
You’re gonna love this guide, I can guarantee it! So why is it free? For one I’d like to learn more about freelancers like yourself, to do that I’m asking for your help. In exchange for the book would you be willing to share a little bit about yourself & your business first?